In 2025, Vietnam has become the fastest growing economy in Southeast Asia, partly attributed to its record breaking exports within the food and beverage sectors.
Its export revenue for fruits and vegetables alone is expected to surpass US$10 billion in 2026, according to the latest statement by VINAFRUIT (Vietnam Fruit and Vegetables Association).
According to VINAFRUIT, in 2025, total export earnings for this sector reached US$8.4 billion, up 18% from a year earlier. This is considered an impressive performance amidst volatile global trade condition signifying growing competitiveness of Vietnamese farm produce in international markets.
Demand in major markets such as China, the US, Korea, Japan and the EU have recovered significantly. At the same time, more Vietnamese fruits have been granted official export access to demanding markets, opening fresh room for growth. Stronger focus on quality, traceability and compliance with regulatory standards help Vietnamese produce secure a firmer foothold in global supply chain.
China remains the largest export market, accounting for a substantial share of total turnover. However, it also presents the most challenges to the industry, according to VINAFRUIT, due to market vulnerable to fluctuations and import policy changes.
As Vietnam now ranks among the world’s 25 largest trading nations, VINAFRUIT is optimistic that this sector export revenue could reach US$10 billion as early as 2026. To achieve this goal, businesses need stable policies on raw-material zones, logistics (which affect a big part of its costs) and market access. Analysts identified the need for comprehensive and long-term solutions, including concentrated farming zones, standardised production unit codes and certified packing facilities aligned with market demand. Diversifying export markets and increasing the share of processed goods, while ensuring continued state (government) support, are also seen as vital for this sector growth.
