Fruitas Holdings Inc., the country’s leading food and beverage kiosk operator, will start its cloud kitchen venture under the Nube Kuxina brand.
Lester Yu, its President and CEO said, “We have been strategically acquiring food brands over the past 2 and a half years. It makes sense to put all of our food brands together in strategic locations to provide access to as many customers as possible within reasonable distance.”
Fruitas’ brands include Balai Pandesal, recently announced acquisition Ling Nam, Sabroso Lechon, De Original Jamaican Pattie, and many other products.
Fruitas is also expanding the number of platforms on which its online store, Babot’s Mart, is available to boost its e-commerce business, while also using Shopee and Lazada platforms.
It has also partnered with 3rd parties to complement its own food and beverage offerings and they include Alaska milk products, UCC Philippines for its 3-in-1 coffee, Villa Socorro Farms for their banana and camote chips, favorite household snacks from Chef Tony Popcorn and Nacho King, Zesto Philippines, AB Foods, Mondelez and Century Pacific amongst others.
The most recent addition to the list is the very famous Japanese brand, Fuwa Fuwa, which will offer its well-loved sweet buns in 10 Balai Pandesal stores within Metro Manila.
Fruitas hopes to further expand its partnership so as to offer a more comprehensive and convenient buying experience to its customers.
As of August, Fruitas has 720 stores nationwide.