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Philippines leading kiosk store operator, Fruitas Holdings, Inc. has unveiled plan to invest Pesos 500 million (US$8.6 million) in 2025 to upgrade its commissary infrastructure and logistics system (50%), open new stores (40%), and acquire and develop new brands (10%).
Fruitas aims to open 100 new stores this year. As of end-September 2024, Fruitas had more than 30 brands in its portfolio and operated over 851 stores nationwide.
In November 2024, Fruitas acquired a 60% stake in roasted chicken chain Mang Bok’s.
Fruitas reported 19% growth in revenue to reach Pesos 2.1 billion (US$36 million) for the first 9 months of 2024.
