New Zealand’s dairy giant, Fonterra has unveiled plan to expand its food service business to more 2nd and 3rd tier cities in China via innovation, continuous menu development, and strengthening of its existing offerings in Chinese cuisine.
Teh-han Chow, Fonterra’s Greater China CEO said, “Fonterra has had a lot of success in China. China is one of Fonterra’s most important strategic markets.”
Chow mentioned that there is a strong alignment between Fonterra’s priorities and those of the Chinese government, such as nutritional targets for dairy consumption and emissions reduction targets in the country.
The China market is showing signs of recovery post-COVID with dairy consumption continuing to grow rapidly in China. Fonterra opened its 5th Fonterra Application Center in Shenzhen in 2023 and recently upgraded its application centers in Shanghai and Beijing.
