Fazer, a Finnish Food Experience company, has recently launched its limited-edition chocolate snack bar as part of its pledge to encourage its customers to taste the future.
The snack bar is made using Solein®, a protein created out of thin air. Solein by Solar Foods aims to revolutionise global food production. Fazer’s chocolate snack bar will be offered at The Cocoa Trees stores through its partnership with FNA Group, a Singaporean distributor.
The limited edition dark chocolate, strawberries, and hazelnut snack bar contains oat puffs high in fiber and is powered by Solein, a highly functional, nutritious, and versatile ingredient.
In Fazer’s ‘Taste the Future’ chocolate snack bar, Solein enriches the flavors and makes it high in iron. Solein received its novel regulatory approval in Singapore in 2022 and this is the first time Solein® is available for people to try it within an FMCG product.
Heli Anttila, Vice President of New Product Development at Fazer Confectionery said, “Singapore is the perfect test ground for our Taste the Future Chocolate Snack Bar, with a highly innovative food ecosystem and people who are passionate about food and curious to try new things, with nutrition and sustainability benefits. We at Fazer are dedicated to leading the food industry to a viable future and are constantly looking at how we can improve our sustainability and impact the future of the food industry as a whole.
Fazer is the biggest shareholder of Solar Foods and has been working hand-in-hand with the R&D team on product development for Fazer. Solar Foods’ Factory 01 will be completed in first half of 2024, so this limited edition run of a consumer snack bar containing the nutritious ingredient will provide a good testing ground for future market rollouts once Solein is in total production. This is in line with reducing Fazer’s own emissions and creating 100% sustainable products for a more viable future for the food industry.
According to Pasi Vainikka, CEO of Solar Foods, “We will get valuable customer feedback on Solein’s viability in a new product category and a sense of consumer acceptance of future ingredients. Our shared aim extends beyond this pivotal moment, targeting a wider scale European launch in 2025-2026 with a whole range of products.
Fazer has been in Singapore for almost 30 years with its range of chocolate and snack products available across the city-state within The Cocoa Trees stores. The Cocoa Trees has established itself as a leading confectionery and snacks retailer and as a brand synonymous with gifting occasions.