KAP KAP is a brand of snacks from Sewito Inter Food Co., Ltd. It is developed in reaction to the traditional vegan crispy fried pork rind found at restaurants serving vegetarian food that are often very unappetising, oily with the snack pieces in big portion and often difficult to eat.
KAP KAP is the same crispy snack but adapted in modern packaging and in smaller easier-to-eat pieces with lesser oil. Not only that, KAP KAP can be considered a healthy snack as it contains no preservative, no MSG and is high in natural protein. It is also a low calorie snack (90KCAL) per 20g bag
Sewito launched KAP KAP in October 2020 in Thailand, however it was unable to promote these snacks due to the COVID outbreak. In 2022, it officially started the promotion of KAP KAP now available in 2 flavors – Original and BBQ in modern appealing metallic packaging to appeal to the new generation of consumers.
The recommended retail price is Bt 49 (US$1.38) for the 20g bag packaging. Pincharaphat Wethyateeranknol, Deputy Managing Director of Sewito mentioned that there are plans to launch 2 new flavors in 2023 which are now under development phase.
KAP KAP is now sold at major supermarkets like Tops, Villa Market, as well as on online platforms like Lazada and Shopee amongst others. It can also be found at selected vegan/vegetarian restaurants in Thailand. There are plans to expand the distribution channel further.
According to Wethyateeranknol, “The plant-based food trend is growing in Thailand over the past few years, however plant-based snacks are limited and mostly comprise of imported products. Sewito sees this as a market opportunity to launch the traditional plant-based pork rind snack into modern packaging and with better product appeal to the Thai market.”
KAP KAP can be eaten by its own as a snack or can be used as a side-dish for a meal. Its target consumers are the health-conscious, vegan or vegetarians as well as the new generation of consumers who would like to explore traditional snacks but prefer them in easy-to-eat portions in modern packaging.
Sewito is a family-owned enterprise with the owner and her family being strict vegetarians. As such, consumers can be assured of KAP KAP as a 100% vegetarian snack.
