Bak Kwa or dried savoury sweetmeat in thin slices are usually made of pork and popular with the Chinese communities in Asia.
However one company in Indonesia has launched a 100% Plant-based Dendeng Manis Asap (Bak Kwa) to appeal to the more health conscious consumers as well as those who do not eat pork meat, for example, vegans or muslim consumers who represent a majority of the population in Indonesia.
The product is an innovation from PT Yasa Jamur Sriwijaya, the owner of Meatless Kingdom brand of plant-based meat products. It was recently launched during SIAL Interfood 2022 event which was held in Jakarta on 9 November.
As a start, there are plans to sell the plant-based bak kwa via ecommerce, social media and organic/health shop with a recommended retail price of Rp 55,000 (US$4.85) for a 200g box packaging. The product has a shelf life of 1 year.
According to Widya Putra, CEO of PT Yasa Jamur Sriwijaya, “The product is ready-to-eat from the box and you can just heat it using the microwave or oven for 1-2 minutes. Apart from the convenience, the product also is a good source of protein, high fibre and have an authentic taste of Bak Kwa.”
In the product brochure, it is also mentioned that the product contains no added MSG and processed without the deep frying method, thereby making it a healthy snack or treat.
Widya said that there are plans to export this product with target markets being Singapore, Hong Kong, Taiwan and mainland China. Specifically, its target consumers are people within the age range 20 to 35 years old who seek delicious yet healthy snacks.