ECMOHO Limited, an integrated solutions provider in the health and wellness market in China, has announced plan to increase digital marketing effort to drive future growth.
Recently, it has entered into a cooperation agreement with US-based Vitamin World, pursuant to which ECMOHO will be responsible for the marketing and sales of Vitamin World products on China’s top e-commerce websites, JD platform and Tmall. ECMOHO will cater to the health needs of consumers in China by providing Vitamin World’s premium vitamins, nutritional supplements and herbs at a great value.
Vitamin World has won the ‘USA Consumer Satisfaction Award’ six times and received a superior 90% recommendation rate from customers, according to leading global market research firm Ipsos.
Zoe Wang, CEO of ECMOHO said, “As a leading online retail service provider in the field of healthcare and medical equipment in China, ECMOHO has been deeply involved in healthcare, medical equipment and other health-related industries since its establishment. We collaborate with Vitamin World to reaffirm our commitment to expand healthcare product offerings. Looking forward, we will continue to refine supply chain, operation, consumer insights analysis to introduce premium products and bring integrated health benefit solutions to satisfy households’ demand.”