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South Korea’s convenience store chain E-Mart24 Inc. has opened its first store in Phnom Penh, Cambodia via master franchise agreement with local firm, Saihan Partners.
The 230 sq.meter store features over 300 Korean products, including around 50 items from E-Mart24’s private label, No Brand. It also offers popular Korean street foods such as tteokbokki, Korean-style ramen, cup-bap, hot dogs, and fish cakes.
The store also sells coffee and bakery items, aiming to blend convenience store concept with the café experience.
E-Mart24 plans to have 100 stores within 5 years in Cambodia.
