Dutch Lady launches awareness campaign in conjunction with product launch

by asiafoodbeverages
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Dutch Lady Milk Industries Bhd has recently unveiled an awareness campaign to complement the launch of its latest product, Dutch Lady MaxGro targeted to children from the age of 1-9.

The new campaign aims to raise awareness of children’s nutritional needs and promote regular height tracking to meet their optimal growth potential. Managing Director Tarang Gupta said Dutch Lady wanted to provide nourishment for Malaysians by introducing nutritious dairy products. “To keep up with the everyday needs of Malaysians, we strive to formulate a new offering that tastes great and, at the same time, brings the best value to consumers. “Our latest milk offering, Dutch Lady MaxGro, is testament to our ambition to help Malaysian children embark on their journey of proper nutrition for a healthier and better future.”

In line with the campaign, Dutch Lady has also introduced the MaxGro Growth Tracker application, a tool that helps parents keep track of their children’s development. Aside from tracking a child’ physical growth, the app allows parents to monitor their children’s cognitive growth, check their immunisation schedule and update their teething log, among others.

The MaxGro Growth Tracker app is available on Google Play. Marketing Director for specialised nutrition Zatur Hassim said based on Dutch Lady observations, apart from seeking milk offerings that could provide nutritional support for their children’s growth, Malaysian mothers also looked for convenient ways to keep track of their children’s growth. This was why Dutch Lady took the proactive role by developing a growth tracking tool.

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