Lipton Teas and Infusions (Lipton), the world’s largest tea and herbal drinks manufacturer has partnered with DKSH to establish its presence in leading supermarket chains and grow its market share in Vietnam.
DKSH Business Unit Consumer Goods has recently been entrusted by Lipton to represent its portfolio of products across Vietnam.
In this new partnership, DKSH will be providing a full range of services to support the business across marketing, sales, logistics and distribution services to support the entire product portfolio of Lipton Teas and Infusions.
With a clear focus on expanding its presence in the Vietnam market, Lipton Teas and Infusions will continue to develop the mainstay black tea but also target key consumer demands and health trends for segments such as functional, herbal, and green tea.
The accessibility supported by the broad coverage of DKSH will be expanded across Vietnam’s General Trade, Modern Trade, Food Service and Online channels bringing more sharing occasions and drinking moments with Lipton Teas and Infusions tea and the consumers across Vietnam.
Lipton Teas and Infusions has a total portfolio of over 34 brands such as Lipton, PG Tips, T2, Pukka, and Lyons being sold in over 100 countries. It is the No.1 brand share of tea in 58 countries.
Lipton Teas and Infusions currently generates €2 billion (US$2.14 billion) in annual turnover from sales in 150 countries.
