Diana Pet Food, part of Symrise Flavor & Nutrition division, has recently opened its state-of-the-art factory in Asia Pacific, located in Chuzhou, Anhui Province, China. It is the first Diana Pet Food site in this region to feature a spray dryer and a measurement center for pet food palatability.
Diana Pet Food leads the market in this segment and hopes to grow further and expand its existing capacity with the new sophisticated facilities.
Bertrand de Launay, President of Diana Pet Food said, “This site marks a turning point for Diana Pet Food in APAC: Our investment in China indicates the beginning in our journey to structure and strengthen our presence in the area to meet the growing demand of this highly dynamic market.”
With the new factory, Diana Pet Food will be able to offer an enlarged portfolio of powder products and address the growing needs of the pet food market in APAC. It will also allow the company more independence in the production of those products by managing the supply locally, and to exert optimal control of products’ quality and food safety. The site will produce its palatability enhancers sold under the brand SPF and health and nutrition solutions sold under the brand Vivae.
The new building has a space area of more than 20 times its previous site in Chuzhou.
Diana Pet Food unique local technical and sales network ensures real proximity and excellent customer service for pet food manufacturers. Another feature to strengthen its local presence includes an expert measurement center called Panelis. It leads as worldwide expert in pet food palatability measurement providing its clients with studies on cats and dogs’ feeding behaviors and preferences. Panelis also delivers insights about owners’ perception of their pets’ feeding experience. Panelis provides this expertise to help market players better serve consumers. The new centre in China will add to its existing ones in France, Brazil and the US housing almost 1,000 pets including 60 different breeds worldwide.
The new factory in Chuzhou also follows the company’s CSR (Corporate Social Responsibility) strategy to minimise environmental impact.
Diana Pet Food is the global leader and pioneer of high value solutions improving pets’ well-being and owners’ satisfaction.