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CoffeeBot Malaysia, the country’s largest smart coffee vending network, has partnered with digital engagement company OneOne to gamify its vending machines.
Presently, there are 40 machines offering digital rewards and gaming perks to its customers near MRT stations and universities, according to the Global Coffee Report.
“By merging digital rewards with everyday convenience, we’re creating a seamless experience that brings value to both gamers and coffee lovers,” said Jasmine Lee, Chief Business Officer of OneVerse, the parent company of OneOne.
The partnership allows CoffeeBot to ‘bring something extra to its customers’ while enhancing the user experience.
