Coca-Cola launches Sprite Lemon+ in the Philippines

by asiafoodbeverages
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Sprite, the leading lemon-lime drink of Coca-Cola Philippines has recently introduced Sprite Lemon+ (Lemon Plus) – its latest and zestiest product innovation to date.

The newest variant brings consumer refreshment of Sprite to the next level by adding caffeine, vitamin B3, and an extra bite of zesty lemon flavor to help refresh them in moments of hazy, mental overload, and physically draining heat, while at the same time quench their thirst.

Cesar Gangoso, Frontline Marketing Director – ASP East Cluster said, “At Coca-Cola Philippines, we aspire to hear and deliver what Filipinos want and look for when it comes to their favourite drinks. Filipinos want that extra zesty lemon bite, the additional benefit of vitamin B3, the kick of caffeine, and the irresistibly refreshing flavour to keep them mentally alert and reinvigorated all in one drink – and there’s no other brand more fitting to deliver this but Sprite. Thus, Sprite Lemon+ is born.”

This time, the brand reinforces its invitation to ‘Kick it with Sprite Lemon+’ by bringing to life a new-age marketing experience for consumers with engagement and trial at its heart through sampling, social, digital, films, and OOH that will be placed strategically in contexts where people could be experiencing mental heat.

Available in 320mm can packaging, Sprite Lemon + is sold at a recommended retail price of Pesos 33 (US$0.60). It is also available in 290ml and 190ml PET bottle packaging.

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