Chocolate has become one of the most popular snacks for consumers, usually perceived as being ‘unhealthy’ due to its high sugar content. Chocolate manufacturers are now facing intense pressure to innovate amidst a challenging market where consumers now desire products that are more unique in terms of taste and yet healthier while at the same time offering them with a memorable taste experience.
Snacking has been a favourite pastime for Asians, and this has been further strengthened during and after the pandemic, when people spent more time at home leaving them with more time to enjoy and appreciate snacking. In fact, snacking has become one of the most popular in-between meals, with some consumers even willing to spend more money on snacking than the usual lunch or dinner.
