According to global market research firm Euromonitor International, KGC’s CheongKwanJang Red Ginseng, manufactured by Korea Ginseng Corp (KGC), is the world’s No.1 ginseng brand for 10 consecutive years. It is a dietary supplement brand that is a popular gift in Korea for the New Year and Chuseok holidays.
CheongKwanJang Red Ginseng was officially acknowledged by the Korean Ministry of Food and Drug Safety for its 5 major benefits of boosting the immune system, reducing fatigue, improving blood circulation, enhancing memory and antioxidative effect, so it is popular with office workers and middle-aged people who need recovery from fatigue.
In April, Korea Ginseng Corp. (KGC) run a café/booth called CheongKwanJang Cafe so that tourists from Thailand and around the world visiting Bangkok shopping malls during the Songkran water festival can conveniently experience CheongKwanJang Red Ginseng products such as HongSamWon and EVERYTIME Balance. HongSamWon is a soft-tasting energy booster popular in the US and Japan and EVERYTIME Balance is Korea’s leading red ginseng stick product and immune booster which can be easily eaten anywhere.
EVERYTIME Balance is a well-known product among the younger generation because it often appears in Korean dramas. In Korea, carrying EVERYTIME is becoming a travel essential as it can help replenish lost stamina while traveling and it is sold a lot in duty free shops. The popularity of K-dramas has also helped the marketing of CheongKwanJang in ASEAN countries.
KGC was introduced to consumers at the event as a brand with a 124-year history and tradition that has a 70% market share in the Korean red ginseng market.
KGC is expanding its distribution network so that customers can easily purchase CheongKwanJang Red Ginseng at convenience stores and supermarkets in Thailand.
KGC is planning this year to expand its presence in Thailand as well as in neighbouring countries of Singapore, Malaysia, Indonesia, Vietnam, and Philippines.