Philippines-based Century Pacific Food, Inc (Century) is all set to offer its latest plant-based burger branded unMEAT, which it claims to be superior to other brands launched earlier in the plant-based meat category.
The company is planning to invest up to Pesos 200 million (US$4.12 million) to set up a production facility for unMEAT. According to Century’s General Manager Nikki Dizon, the company plans to build the facility close to its current plants, as it aims to go global and expand into the plant-based category identified as one of the growth segments.
Century aims to expand into developed markets like the US, Singapore, China and the Middle East for its unMEAT products. It is now working with regulatory agencies abroad to make this possible.
Presently, unMEAT products are available in 4 variants namely meat-free burger patties, Hungarian sausages, nuggets, and minced meat priced from Pesos 120 to 135 (US$2.47-2.78).
Unlike its competitors, unMEAT has 2 distinct differences. Firstly, it believes that plant-based burgers should not cost more than 30-40% from traditional meat burgers, and secondly consumers should be familiar with the ingredients on the label.
UnMEAT is manufactured using non-GMO plant-based ingredients, with zero cholesterol and trans-fat, while offering a healthy source of protein and fiber. More importantly, its ingredients include soy protein, vegetable oil, onion, wheat, salt, vinegar, and soy sauce.
UnMEAT has recently made its way into the US market with celebrity chef, Nicole Ponseca of New York’s Jeepney Filipino Gastropub flipping the first burgers. Nicole said, “I love that the plant-based category has gone mainstream recently, changing perception and behavior. We have seen some incredible flavor profiles enter the market and completely disrupt it, and I think unMEAT is only going to further that disruption.”
UnMEAT offers consumers the same benefit of plant-based meat with fewer than 10 simple ingredients derived from real and not synthetic ingredients. UnMEAT is the result of Century’s partnership with global ingredients supplier, Symrise Flavor. According to Lionel Flutto, President Asia-Pacific, Symrise Flavor, “Century Pacific is a disruptor in the food industry, with a proven track record of delivering products consumers crave. There are many products in the plant-based space, but not many carry a clean label, as this is quite challenging to do. Symrise has extensive experience in creating the right taste from natural materials, so we were able to partner with Century Pacific to create the cleaner label of product that consumers desire, a product with a ‘winning taste’.”
Century also partnered with Wenger which supplied the equipments for the production of the plant-based protein.
Gregory Banzon, Chief Operating Officer of Century Pacific Foods, Inc said, “Our legacy is rooted in providing quality proteins across a number of food categories, from dairy to plant-based. This is only the beginning of our commitment to delivering delicious and affordable plant-based options.”
UnMEAT is making its way to US retailers in 2021 as part of its global launch effort.
The US$20 billion plant-based market is growing rapidly at 15-20% annually. Recent studies have also shown that nearly 50% of consumers are flexitarians i.e. people who increasingly consume plant-based foods, while still eating animal products in moderation.
Century Pacific Food, Inc. is one of Philippines’ largest branded food and beverage companies. It is primarily engaged in the manufacturing, marketing and distribution of canned seafood, milk and coconut products under popular brands like Century Tuna, 555, Swift and Angel amongst others.