Central Food Retail (CFR) is aiming to solidify its Tops supermarket leadership position in Thailand with the recent launch of ‘Tops CLUB’, a mega warehouse-style grocery concept which will operate under a membership model with more than 70% of its 3,500 items being imported products. It will launch its first store at Rama II in September 2022.
The company also reveals its 5-year expansion strategy at an investment of Bt 18 billion (US$481 million ) with 4 key focus areas, based on the CRC Retailligence strategy. CFR aims to have 1,700 stores and become the No.1 retailer in both Thailand and Vietnam.
Stephane Coum, CEO – Food Group, Central Retail said, “For the past 26 years, as the first supermarket in Thailand, we have always focused on offering the best experience and meeting the needs of our customers. We never stop improving and always seek new growth opportunities. We have expanded our business to cover all segments, and today we have many store formats nationwide, including Tops Market, Tops Food Hall, Tops Daily, Central Food Hall and FamilyMart. The variety of formats coupled with the assortment of products and services via omni-channel platforms, we are able to cater to every need of our customers anytime. Tops Market is a successful brand in Thailand, and the success is expanded further into Vietnam. To elevate our retail business as we embark on our third decade, and to grow steadily, strongly and sustainably, we have announced our 5-year strategy with 4 key areas to lead our food retail business towards our goal.”
Briefly the 4 key areas include making the company the leader of supermarkets in all platforms and formats; building the most complete omnichannel platforms for supermarket in Thailand with the concept of “WHENEVER. WHEREVER”; making TOPS the One Stop Shopping venue with the largest selection of new food products from around the world; and finally driving the business towards sustainability in both Thailand and Vietnam.
