Clasado Biosciences highlighted the growing importance of prebiotics in health and nutrition in 2025, with new prebiotic products launched across a spectrum of categories, from functional beverages and sports nutrition to everyday wellness supplements.
The surge in interest reflects growing consumer understanding of the gut microbiome’s role in overall health and signals a maturation of the prebiotics market as it moves from niche ingredient to mainstream innovation driver. Reflecting this maturation, the global prebiotics market is projected to grow at a CAGR of almost 15% to 2030, according to Grand View Research, while Google Trend data for global consumer ‘prebiotic’ searches shows continual growth from 2020 to 2025.
Clasado marks 2025 as a highly successful year for the company with its probiotic ingredient, Bimuno® GOS securing Gold at the NutraIngredients USA Awards in the Sports Nutrition category, followed by Silver in Immune Health and Bronze in Digestive Health at the Natural Choice Awards 2025.
This year also saw Bimuno GOS surpassed 125 scientific publications, further strengthening its position as the most comprehensively studied galactooligosaccharides (GOS) prebiotic available to formulators. This milestone was driven by 2 particularly noteworthy studies: research published in Metabolites demonstrating bifidogenic efficacy at ultra-low doses of just 380mg daily, and a Nottingham Trent University study showing that Bimuno GOS supports gut barrier integrity and immune health in athletes during high-intensity exercise in challenging conditions.
2025 has also seen Clasado engaging at key industry events like SupplySide Global, Vitafoods Europe and Vitafoods Asia amongst others.
Per Rehné, CEO at Clasado said, “2025 has been an exceptional year for our team, especially in areas of collaboration and partnership. This year reflects a fundamental shift in how the health and nutrition industry views gut health. For years, prebiotics lagged behind probiotics in consumer awareness; many people simply didn’t understand what prebiotics were or how they supported health. However, the market is telling us a very different story now. We have already seen major global brands increasing the launches of prebiotic-containing products over the last several years, and 2025 has brought explosive growth in the prebiotic functional drinks category. This sends a clear signal to formulators about where the future of microbiome modulation lies.”
Rehne added that consumers are increasingly looking for products supporting gut health and backed by credible science. These can include products ranging from ultra-low dose formats that work in compact capsules to performance-focused sports nutrition products. Here, Bimuno GOS helps to open new possibilities for brands and formulators.
The strong commercial recognition coupled with scientific advancement has positioned Clasado strongly as the industry continues to prioritise evidence-based ingredients that deliver measurable benefits.
To find out more on Bimuno GOS, please click HERE
