During the 175th year anniversary of Carslberg, the Danish brewer officially launched its Carlsberg Danish Pilsner, which it rated as the ‘Best Beer in the World’ to the Vietnamese market.
According to a company statement, “Carlsberg Danish Pilsner entices customers with its distinctive hops scent from the first sip, combining the quintessence of 175 years of brewing art with carefully chosen ingredients. The perfect balance of taste between bitter and sweet is created by the blend of famous Carlsberg yeast and the premium barley source, bringing customers moments of refreshing enjoyment.”
Available in glass bottle as well as in 330ml can packaging, Carlsberg Vietnam aims to bring Vietnamese consumers a premium product and high-class experience.
Carlsberg Danish Pilsner is already widely consumed in more than 120 countries worldwide, and the recent entry into Vietnam marks the brewery commitment in focusing on more premium products for the market.
Carlsberg was the first large Danish multinational to enter Vietnam in 1993 via a joint venture called Carlsberg Indochina. In 2012, it consolidated its operations into a single unit Carlsberg Vietnam with manufacturing facility located in the North and Central region. Carlsberg Vietnam currently produces Carlsberg, Tuborg, Huda, Huda Gold, Huda Ice Blast, Halida and 1664 Blanc.