Major Thai energy drink brand, Carabao has relaunched its Mandarin Orange flavour in the UK and rebranded it to Carabao Orange Blast.
With the new positioning, the product has an improved taste as well as a new 330ml slimline can design sold at below £1.
Based on an earlier research conducted by YouGov, it was found that energy drink consumers were 50% more likely to buy a product called Orange Blast versus the previous Mandarin Orange product.
Carabao is the fastest growing Top 20 Energy Drink brand in the UK (excluding new launches).
David Butcher, Managing Director of Carabao UK&I said, “When Mandarin Orange launched in 2018 it quickly became one of Carabao’s firm favourites among consumers. Now, we’re excited to replace it with even tastier orange drink that we know energy drink consumers will love.”
Carabao has also enhanced its commitment to football sponsorship by extending partnerships all over the UK. David added, “Now, with our new and improved Orange Blast flavour, we cannot wait to keep building our brand in 2022.”
The launch of Carabao Orange Blast will be supported by Facebook advertising campaign and a series of activations targeting football fans linked to the brand’s sponsorship of the Carabao Cup as well as Hibernian FC and Hearts FC.
At just 63 calories per can and with lower sugar levels than major competitors, Carabao claims that its energy drink range is a good option for consumers looking to make healthier choices. Carabao latest Orange Blast claimed to contain half the sugar of Red Bull and only 63 calories per can. In addition, it also contains taurine, caffeine and vitamin B which help to replenish energy and relieve fatigue.