Malaysia’s homegrown retailer, BURAQmart aims to become a fully halal-compliant convenience store, ensuring every product on its shelves meets the highest standards of halal assurance.
It has also introduced a refreshed multi-concept identity blending a convenience store, a community cafe and a modern grab-and-go station.
Presently, BURAQmart operates 10 outlets nationwide and plans to add 5 more stores in 2026, signalling confidence in its new halal-centric retail direction. Beyond offering only halal-certified products, BURAQmart will also encourage shoppers to verify product authenticity via the Verify Halal app. This renewed direction is closely aligned with the mission of Zaiyadal Group, the parent company of IPTB Sdn Bhd which operates BURAQmart. A key feature of the upgraded concept is a clearer, more structured store layout, for easier navigation, divided into 3 sections – a wet area offering frozen and chilled products, a dry goods area and a dedicated beverage zone.
In response to modern consumer habits, BURAQmart is expanding its grab-and-go offerings with RTE meals, including premium selections from Zaiyadal Group’s product line. Smart vending machines equipped with online payment features will also be introduced. This segment will double as a platform to support small and medium enterprises, giving them greater visibility in high-traffic locations.
One of the standout addition is a community-focused cafe featuring premium yet affordable halal food and beverage. With a warm and inviting environment, the cafe is envisioned as a neighbourhood space for conversations, quick meals and daily relaxation. To strengthen its function as a community anchor, BURAQmart will integrate essential services such as automated teller machines, bill payment counters and courier touchpoints. Each outlet is designed to operate as a practical one-stop centre that simplifies everyday tasks for communities.
While continuing to serve motorists under the IPTB petrol station network, BURAQmart is also positioning itself as a standalone retail brand with strong expansion potential.
