BRAND’S® Bird’s Nest by Suntory Beverage & Food (Thailand) Co., Ltd, the leader of health enrichment products under BRAND’S trademark in Thailand and Asia, is aiming to maintain its leadership in the bird’s nest beverage segment by introducing the latest formula ‘Vitamin C+ Zinc’.
“BRAND’s Bird’s Nest Vitamin C+ Zinc” will penetrate working-age groups and health enthusiasts while highlighting how it helps to reduce fatigue with a refreshing orange scent.
The growing health trend has led to demand in the bird’s nest beverage category to grow by 24% in the latest financial year as compared to 13% a year earlier, according to data released by NielsenIQ. Marketing Director Napis Sasivimolkul said that apart from strong domestic demand, Chinese tourists also often purchase the bird’s nest as a souvenir to bring back home.
‘Vitamin C + Zinc’ is the end-result of in-depth research conducted on consumers with specific highlights to their taste preferences as well as their concerns over health. Vitamin C and Zinc can also contribute to normal function of immune system along with NANA (N-Acetylneuraminic acid) or Sialic Acid, a unique substance found in genuine birds’ nest, along with 16 types of amino acids. This is known in the Eastern science as ‘Yin’ which gives cooling properties. It has also been used to maintain healthy and youthful skin for decades.
The latest Bird’s Nest beverage is available in 2 sizes – 42ml for Bt99 (US$3) and 70ml for Bt159 (US$4.83). The smaller 42ml will be available nationwide, including online channels while the 70ml packaging is exclusively sold at all 7-Eleven branches.
