BRAND’S Essence of Chicken (BRAND’S) has partnered with PLUS Malaysia Berhad (PLUS) to launch the road safety campaign ‘Kekal Bertenaga Dan Selamat Di Mana Jua Anda Berada’ (Stay awake/energise and safe wherever you go).
Through this campaign launch, BRAND’S and PLUS hope to educate and promote safe driving behaviour to Malaysians while encouraging road users to remain alert during this festive season.
During this festive season, PLUSRonda plays a crucial role in ensuring that highway users have a safe and smooth journey during the festive season. BRAND’S is also showing their support for the team by providing BRAND’S Essence of Chicken to help PLUSRonda officers to stay alert and energised throughout their work shift during Ramadan and Eid holidays with ease and safety.
Eid is a period when families get together and travel long distance to meet their families in the villages or other cities. As such, Suntory Beverage & Food Malaysia Sdn Bhd, the manufacturer of BRAND’s is playing its social responsibility role to remind road users to exercise road safety during their travels.
As part of reaching out to the community during this festive season, BRAND’S is also giving away 50,000 bottles of BRAND’s Essence of Chicken to PLUS highway customers at selected R&Rs (car stop areas for short rest), including the PLUSRonda.
Rodney Tan, Marketing Director of Suntory Beverage & Food said, “…We understand the importance of staying alert while driving, especially when covering long distances. Our Essence of Chicken is designed to provide a quick boost of energy and mental clarity to help drivers stay alert and focused on the road.”
BRAND’S campaign booths were located all along the PLUS expressway, and shared on social media for travellers to pick up a kit to help energise them during their late nights and early morning travels.
This partnership is part of BRAND’s ongoing efforts to impact the community positively. BRAND’s is committed to promoting travellers’ health and well-being and reminding them about road safety during the festive season.
BRAND’S® Essence of Chicken is a natural food supplement. It is an extract of chicken in an easily digestible form containing readily absorbed amino acids and peptides. Its unique double-boiled process at a high temperature makes its essence more concentrated. It is airtight-sealed to maintain its freshness, and is sterilized at more than 100°C, BRAND’S® Essence of Chicken is free of fat, and cholesterol, high in protein, and no added flavouring substance.
With over 50 published scientific papers, BRAND’S® Essence of Chicken is the only clinically proven Essence of Chicken for a healthy body and sharp mind. It has been shown to increase metabolism by reducing tiredness and increasing oxygen flow to the brain for improved concentration.