Singapore-based precision pet nutrition firm, BOM BOM has successfully raised S$3.5 million (US$2.72 million) in its latest funding round led by Blueprint Ventures, a seed stage consumer venture capital firm.
BOM BOM will allocate the funding to automate production, advance BOM BOM’s nutrigenomic research capabilities, and further enhance its precision nutrition platform — powered by thousands of pet health profiles and artificial intelligence (AI) to deliver personalized meals.
By integrating factors such as breed, age, weight, activity level, health conditions, and allergies, the platform produces targeted, dynamic and NRC-compliant meal plans that adapt over time as pets’ needs change — a level of personalization traditional pet food companies are unable to match.
These initiatives will initially be deployed in both Singapore and South Korea, driving BOM BOM’s expansion across Asia.
Jason Wang, BOM BOM’s CEO and Founder mentioned that its technology shapes the future of pet nutrition and enables pet owners to make better food choices. BOM BOM’s algorithms and automated production system enable it to craft and deliver truly customized diets at scale, never seen in conventional pet food.
BOM BOM is perfectly positioned to capture the growing consumer shift toward personalized pet nutrition with the hope of reducing common health issues in pets while boosting their longevity and quality of life.
Established in 2017, BOM BOM leads in pet nutrition tech, serving its fast-growing client base in Singapore and Korea via its direct-to-customer (DTC) model.
