BlueNalu, a global leader in the development of cell-cultured seafood, has enhanced its strategic partnerships with 3 multinational seafood industry leaders in the Asia Pacific region.
It has entered into independent Memorandums of Understanding (MoU) with Mitsubishi Corporation in Japan, Pulmuone Co. Ltd. in South Korea, and Thai Union in Thailand, each of whom boasts a rich legacy and strong presence in the global seafood sector. The 3 partners will support BlueNalu’s introduction of cell-cultured seafood in the APAC region.
BlueNalu’s strategic alliances with these industry giants are designed to focus on 3 key areas of collaboration:
- Facilitating comprehensive market research to understand consumer preferences, emerging trends, and evolving market dynamics.
- Identifying and understanding the regulatory requirements unique to each market to expedite the process of gaining approvals and certifications necessary for the distribution of BlueNalu’s products.
- Developing market entry, distribution, and supply chain management strategies to introduce BlueNalu’s products to consumers, restaurants, and retailers across the APAC region.
BlueNalu has continually differentiated itself with scalable technologies, and a culinary and market-driven focus that targets premium foodservice opportunities, in both sushi and fine-dining restaurants. Its first product under development is the high-value toro portion of bluefin tuna, which is highly sought after in Asia where over 80% of the estimated global supply is consumed. Bluefin tuna is available in very limited supply, can be extremely variable in its quality and sensory attributes, and has faced steep declines in fish stocks due to issues like overfishing and illegal, unregulated and unreported (IUU) fishing.
Lou Cooperhouse, President and CEO of BlueNalu said, “We are honored to deepen our collaborations with Mitsubishi, Pulmuone and Thai Union, visionary partners who share our commitment to driving innovation and shaping the future of the seafood industry. These extended partnerships in the APAC region underscore our dedication to working collaboratively with local experts in each region that we target, and our ultimate goal to provide our customers with healthy and trusted seafood options that have superior product benefits and align with evolving market conditions.”
Global seafood consumption is at an all-time high and continues to increase, particularly in Asia, outpacing the growth in population. Current seafood production from wild-caught and farm-raised sources cannot keep pace with demand according to the UN, which projects a supply chain gap representing 28 million metric tons of new seafood production which will be needed by 2030. In addition, the global seafood supply is challenged by overfishing, climate change, and environmental contamination like microplastics and nuclear waste.
BlueNalu’s cell-cultured seafood is designed as a 3rd solution that can help meet growing demand in a safe and sustainable way.