Bistro Asia Co, an affiliate of Thai Beverage (ThaiBev), is ramping up its food business by opening its first food court and developing a Western restaurant brand in an effort to increase sales to reach approximately Bt 3 billion (US$83.9 million) by 2025.
Paisarn Aowstaporn, Managing Director of Bistro Asia said that the company recently opened Food Street, its first unique flagship food court near Queen Sirikit National Convention Center. Food Street is the 7th food brand under Bistro Asia after Hyde & Seek, Baan Suriyasai, so asean cafe, so asean restaurant, Man Fu Yuan and Rajpruek Club. Food Street has 4 zones comprising 18 permanent popular food vendors and 8 that will be rotated every 3 months.
The company is also opening a new premium Western restaurant concept at the same location, which is inspired by the famous restaurants of Italy.
In 2023, the company will focus on restaurant expansion, omni-channel development, extension of product lines and brand building.
