Nestle Indonesia, the producer of Bear Brand sterilised milk is trying to appease consumers that there is sufficient supply of the canned milk to meet domestic demand amidst the pandemic.
Recently, Indonesian consumers were raiding shopping malls to purchase the product due to false misinformation running on social media platforms that the milk can help fight COVID-19. This has led to panic buying.
To appease consumers, Nestle Indonesia Corporate Affairs, Debora R. Tjandrakusuma made a public announcement. “Our factories and distribution centers are operating in full capacity during the pandemic, we are focusing on the responsibility to provide consumers’ demand for our products.”
To correct public misinformation, Debora asserted, “We urge consumers to obey the strict health protocols and participate in the government’s vaccination program in handling the Covid-19 pandemic. We also urge consumers against panic buying.”
Due to the misinformation, Bear Brand milk saw price hike in e-commerce platforms, but she said that the company cannot intervene with the final selling price set by 3rd party sellers apart from continuing to supply regularly to the market.
Bear Brand was launched in 1906 and is available in most areas of Southeast Asia. It is also very popular in the Philippines and regarded as an affordable nutritional milk product.