The BBK Group is planning aggressive expansion for its BBK bibingka or baked rice cake and coffee brand as it aims to open at least 100 new stores this year.
BBK Group Founder and CEO Richard V. Sanz said “We’re very aggressive this year. Of course, being in a pandemic, the planned expansion was put on hold. So, this year, we’re opening at least 100 stores for the BBK (bibingka and coffee) brand. It’s very conservative.”
BBK bibingka and coffee or better known as ‘Bibingkinitan Mini-Bibingka’ currently has 280 stores.
BBK’s planned expansion will focus on areas outside Metro Manila, with ratio of direct ownership against franchise at 50:50. There are also plans to open more stores outside malls operating as independent stores.
V. Sanz said BBK’s expansion is driven by surging demand and the growing shift of working-from-home arrangements in the country. As more people relocate to the provinces, BBK Group also realises the potential of expanding outside the city area.
It is also planning to reopen its stores overseas particularly in Dubai, Qatar and Singapore, where there are large number of Filipino workers, after its overseas stores were shut down due to the pandemic.