The Barry Callebaut Group, leading manufacturer of chocolate and cocoa products, has recently opened its 3rd chocolate and compound manufacturing facility in India near Baramati.
This represents its largest investment to date in India as the new 20,000 sq.metre facility includes a warehouse, an R&D lab, and assembly lines capable of manufacturing chocolate and compound in different delivery formats, catering to the different needs of its customers from international food manufacturers to local confectioneries and semi-industrial bakers and patisseries.
Antoine de Saint-Affrique, CEO of the Barry Callebaut Group, has identified India as one of its major confectionery market with strong growth potential. Antoine said, “In line with our ‘smart growth’ strategy, the new factory expands our local production footprint in the region.”
The new plant is also sustainable utilising a variety of energy and water-saving solutions in the areas of infrastructure, production equipment and the overall facility energy control system.
Apart from the new factory, Barry Callebaut also has another chocolate factory in Pune (Maharashtra) and a specialties and decorations factory also located in Baramati. Together with its existing CHOCOLATE ACADEMY™ Center and sales office in Mumbai, the company is well positioned to expand its work with customers to co-create innovative chocolate for local consumers.
In the past 4 years, Barry Callebaut has seen double-digit growth in India, along with overwhelming consumer response to new innovations like the Ruby chocolate. Demand for high-quality chocolate has been rising in India, which has prompted a concurrent increase in domestic chocolate production.
Dhruva Jyoti Sanyal, Managing Director for Barry Callebaut India said: “The opening of our new flagship chocolate factory marks an important step forward in advancing our business across more regions of India. This new facility underpins our ability to deliver a broad portfolio of locally produced chocolate products that meet the increasingly diversified needs of consumers in India’s fast-growing chocolate and cocoa market.”
Currently, India is one of the fastest growing markets for the chocolate confectionery industry. The sales volume of chocolate confectionery in India grew 15% in 2019 and at a CAGR of 9% between 2014-2019, according to Nielsen.
The new factory in Baramati provides proximity to local customers. In addition to supplying industrial chocolate to food manufacturers and confectioneries, it will also produce sustainable chocolate and compound products under the Van Houten Professional brand in the country. Barry Callebaut now offers a wide range of chocolate products in India. This includes specialties and decorations chocolates, which are also produced in Barry Callebaut’s existing factory in Baramati.
This new investment will help Barry Callebaut to achieve its ambition of manufacturing the finest “Make in India” chocolate.