Balai Ni Fruitas Inc., a listed subsidiary of Fruitas Holdings Inc., has further sweetened its product offerings with the addition of the Sugarhouse brand, a 40-year-old legacy business that specializes in cakes.
Balai signed a MoU with Golden Spatula Corp. to acquire Sugarhouse and various assets related to the brand, and it is set to take over the catering business of Sugarhouse once the deal is completed by 1 May.
Lester Yu, Balai President and CEO said, “We are excited about this new acquisition and believe it will integrate well into our brand lineup. Similar to the past acquisitions of the House of Fruitas, we will invigorate the brand and seek to bring it to new heights.”
Balai currently has 3 active food brands namely Balai Pandesal, Buko ni Fruitas and Fruitas House of Desserts with more than 100 stores spread across the brands.
Balai Ni Fruitas recorded revenue of Pesos 535 million (US$12.42 million) in 2023.
