Chaffic, Australia’s innovative brand of bubble tea, is kicking off its overseas expansion with the opening of its first store at Westgate in Singapore.
Chaffic has rapidly expanded across Western Australia and the brand is renowned for its authentic tea brews and innovative blends including Australia’s first Tofu Milk Tea.
Chaffic aims to broaden the variety of bubble tea at an affordable price in Singapore. It will offer over 40 different tea blends. According to a company spokesperson, each blend is paired with an authentic tea brewed from traditional practices, allowing for greater extraction of natural flavours and antioxidants, while reducing the need for artificial additives.
Chaffic’s Co-Founder Kim Song said, “Our success in Australia has given us the confidence to expand beyond the country, and we are very excited to open our first overseas store here in Singapore – here bubble tea is a go-to beverage of choice and consumers are open to new concepts and tastes.”
In the future, Chaffic hopes to capitalise on Singapore’s extensive supply chain network and its innovative workforce to venture into the neighbouring markets in ASEAN.
