Latest Australian government statistics showed that the country exported a record-breaking A$46 million (US$33.5 million) worth of ice cream in 2021, with rising overseas demand for Drumsticks and Magnums.
The soaring demand could be attributed to higher than usual hot weather in many countries in the Asia region particularly. According to the Dairy Industry Association of Australia President Darryl Cardona, Malaysia, Taiwan, Hong Kong and Thailand are all growing markets for Australian ice cream.
Darryl praised national brands like Bulla, Peters and Streets including newly rising star like Fritz Gelato for the current boom in demand for ice cream.
To support further growth, the Australian government announced a A$72.2 million (US$52.5 million) agribusiness expansion program to support exporters, including ice cream makers and dairy producers, to boost access to international markets.
Bulla ice cream, for example, have successfully targeted Malaysia quite well over the last couple of years and have increased their sales over there by more than 200%. Bulla International Business Manager Sam Zhang said the company had employed an additional 200 people to meet the demand for its products, both domestically and abroad. Zhang commended Austrade, Australia’s international trade promotion agency, for playing a huge role in its success overseas. “They’ve helped us find new customers and sell on major platforms.”
One major in-built advantage is Australia has been recognised worldwide as a reputable producer of premium quality dairy products. In addition, Australia ice cream producers are innovative and create unique flavors like manuka honey and macadamia nuts to reach larger international audience.