Alfamart, the first and only Super Minimart chain in the Philippines, in partnership with the Manila Catering Corporation (MCC) has recently launched Alfa Freeze, a line of frozen snacks exclusively available in Alfamart branches.
Alfa Freeze’s pioneer products are Frozen Choco Banana, which comprises of saba or a sweet plantain dipped in chocolate and sprinkled with marshmallows; Frozen Ube Banana, which is saba dipped in ube chocolate and pinipig; Frozen Strawberry Banana, which is saba dipped in strawberry chocolate and topped with rainbow sprinkles; and Frozen Cookies and Cream Banana, which is saba dipped in cookies and cream chocolate, speckled with chocolate cookie chunks.
MCC credited Alfamart as their ‘saving grace’ during the pandemic. The catering industry was one of the most affected by the continued quarantines.
Alfamart’s maiden foray into house-branded snacks is part of its commitment to provide affordable and quality products for the Filipino community.
Alfamart is one of the fastest growing small store retail chain with more than 1,100 stores, located mostly in Central and Southern Luzon.
Alfamart concept was originally imported from Indonesia, through a joint-venture between the SM Group and Alfamart’s owner Djoko Susanto, to bring it into the Philippines in 2014.