The Pet Food Industry has become a multi-billion dollar industry with annual global revenue reaching US$70.3 billion in 2022, according to latest Statista data. It is also one of the fastest growing industry with a CAGR of 12%, all thanks to the pandemic which has led to rising demand for pets as people spent more time working from home, which enabled them to pick up pet ownership.
Growing role of Pets as part of the Family unit
Pets have now become a part of a family unit, and have become as equally important as ones’ family members or friends. Pets like dogs and cats have become a major source of pleasure, and also a good way to relieve stress and anxiety.
Due to their growing importance, pet owners have become increasingly concerned over the nutrition and health of their pets. The main question is ‘How to choose a natural and healthy Pet Food ?’
Food attractants – good or bad?
During the manufacturing of Pet Food, modern production processes will greatly reduce the flavor of the food itself. The addition of food attractants is precisely to make it easier for pets to eat, so that they can obtain the necessary nutrients.
Many pet owners are concerned about food attractants because some of them contain chemical flavors or with high salt content, which are unable to meet the nutritional needs of dogs and cats, but merely give the illusion that they love to eat, leading to a vicious cycle of malnutrition. However, one ingredient, Alanine, is set to be a good alternative, a natural and healthy ingredient, which will not have such negative effects.
High quality Pet Food Attractant, Alanine
Alanine is a natural amino acid with sweet and umami taste.
The advantages of Alanine — it is like icing on the cake for premium pet food with high meat content and good raw materials. It does not only increase palatability and inhibit sour taste of organic acids in pet food, but also speed the metabolism in pets, thereby preventing obesity caused by excessive calories.
As a pet food attractant, Alanine provides a certain flavor through the Maillard reaction to enhancing the palatability of all kinds of pet food (wet and dry). Manufacturers can pre-blend Alanine with chicken liver powder (or chicken liver, animal offal) and other raw ingredients or add directly in the final products. On the other hand, when compared to most amino acids, Alanine is not easy to be oxidised. Oxidisation of amino acids, such as cadaverine and putrescine, usually result in a ‘rotten’ unpleasant smell. As such, the addition of Alanine to pet food can effectively reduce the problem of poor palatability caused by the flavor variation of raw materials. In short, pet food with Alanine can promote appetite and ensure that pets absorb high-quality pet food with enough nutrition. Pets eat well, and owners feel at ease.
Care for the healthy growth of Pets
As a leading global manufacturer for Alanine, AHB is responsible and committed to ensuring a sustainable way of maintaining life and health by providing a safe, effective and natural product to care for the long term growth of more pets, while ensuring a warm and loving daily life and relationships between pets and pet owners.
For more information on Alanine, contact AHB HERE