Ajinomoto Co. Inc, leading manufacturer of high-quality food and amino acid-based products, will be the official main sponsor of the 31st Southeast Asian Games (SEA Games) to be held in Vietnam in May 2022.
The company will be supporting the regional sporting event under the “Asean Victory Project” through its 6 subsidiaries in Southeast Asian countries by mainly providing seasonings and beverages as well as the amino acid-based ‘aminoVITAL’ products to athletes competing in the games.
This sponsorship will offer the Japan-based multinational massive B2C exposure and publicity of its products to the wider ASEAN market. Since 2003, Ajinomoto has been working on the ‘Victory Project’ to nourish top-level athletes in Japan and has been conducting nutritional support activities by utilising the power of amino acids, including providing products such as ‘aminoVITAL’ and ‘Winning Meals Kachimeshi’ to athletes.
The ‘Victory Project’ was later implemented in 2018 in six Ajinomoto Group subsidiaries in the ASEAN region via sports associations, athletes, and sports schools in the respective countries.