Jack Daniel’s® and Coca-Cola are bringing Jack Daniel’s and Coca-Cola alcoholic ready- to-drink (aRTD) to Singapore.
Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, Jack Daniel’s & Coca-Cola aRTD premium cocktail is inspired by one of the most popular bar cocktails around the world.
Matthias Blume, Vice-President of Marketing, Coca-Cola ASEAN & South Pacific: “Jack Daniel’s and Coca-Cola aRTD were born ready to become a fan-favourite, boldly uniting our flavors to create this iconic pairing. Both of our brands draw inspiration from our fans’ endless innovation in mixing to achieve the best, and we are eager for them to experience this remarkable combination. Jack Daniel’s and Coca-Cola aRTD are truly the start of something significant, and we’re excited to share this new drink in Singapore.”
In 2022, Jack Daniel’s and Coca-Cola announced that they would be teaming up to provide adults in markets around the world with this new drink option to enjoy. The Jack Daniel’s and Coca-Cola pre-mixed cocktail is inspired by one of the world’s most popular branded “bar calls” – a cocktail ordered with specific brand names – in a convenient, ready-to-drink format. The premium cocktail from these two iconic brands, manufactured and imported from the Philippines, is now hitting shelves nationwide in Singapore.
The packaging boldly integrates iconic qualities of both brands – the red Coca- Cola logo written in its classic Spencerian script coupled with the bold, black Jack Daniel’s Old No.7 design – emphasizing that the Jack Daniel’s and Coca-Cola aRTD is born ready to be the best because of its quality ingredients.
The can and packaging, which feature two of the world’s most recognizable and valuable trademarks in “Coca-Cola” and “Jack Daniel’s”, will include clear responsibility symbols stating that the beverage is to be enjoyed responsibly and only by consumers of legal drinking age. All marketing of the Jack Daniel’s and Coca-Cola aRTD products will adhere to alcohol-responsible marketing policies and practices held by Brown-Forman and The Coca-Cola Company.
Jack Daniel’s and Coca-Cola, available in 320ml slim cans with an alcohol level of 7%, is now hitting shelves nationwide in Singapore. The premium cocktail drink will also be available online via e-commerce platforms for consumers above the age of 18 years old.
Jack Daniel’s was established in 1866 in Lynchburg, Tennessee. The Coca-Cola brand was established in 1886 in Atlanta.