Branding & Marketing

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Thai Drinks is refreshing the est Cola brand for the first time in 11 years after the brand entered the soft drink market in Thailand.

Suporn Denpaisarn, the company's Vice-President of Marketing for non-alcoholic beverages said that est Cola will be having a new product formulation adapted from consumer feedback, while at the same ...

Once considered an age-old custom and popular with the elderly Chinese, tea drinking at tea houses has now gained new converts among the younger generation of Chinese consumers.

Apart from the highly popular milk tea segment, the younger consumers are picking on this old custom and enjoy the classic tea drinks from Longjing tea ...

NZ-based infant formula producer, A2 Milk has attributed its success and 22.1% jump in its net profit to a brilliantly executed marketing strategy in China.

In the first half of its financial year 2023, A2 reported a remarkable 43.5% growth in China label sales despite the  overall China infant milk market experienced a downturn ...

Donations all over the world have been pouring up to the tune of more than US$10 billion to support disaster and relief efforts for victims affected by the major earthquake on 6 February in Turkiye.

Food and beverage companies have also contributed tons of packaged food, one of them ...

Yakult is increasing its product prices for the first time after more than a decade, as it needs to rein in the higher cost of ingredients and production.

According to supplier Yakult Thailand Co Ltd, its price will increase by only Bt 1 (US$0.03) per bottle with effect from 1 March. A bottle of ...

A-Best Company Limited, a local leader in production and distribution of fresh produce like fruits and vegetables has recently partnered with CJ Cheiljedang Corporation, Korea’s No.1 Food Company, to launch its Korean cuisine brand, Bibigo in Thailand.

Focusing on the key concept of ‘Share Korean Flavor’ together with over 100 authentic Korean food items ...

Chang International Co, the marketer for Chang beer, plans to spend Bt 1 billion (US$29 million) to grow consumption of Chang Cold Brew, its mass-premium beer, and strengthen its beer portfolio.

Lester Tan, the company's Senior Vice President said that growing disposable income and the easing of the pandemic plus the continuous surge of ...

Vinamilk, Vietnam’s largest dairy producer has successfully sealed contracts worth US$100 million during Gulfood Dubai 2023 event in late February.

Vinamilk is the only dairy producer from Vietnam to attend this event which attracted exhibitors from more than 125 countries with more than 5,000 booths.

As a world renown dairy producer, Vinamilk has already ...




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