Firmenich, the world’s largest privately-owned fragrance and taste company, is proud to announce its 2023 Flavor of the Year, Dragon Fruit, which is also its 11th flavor of the year, celebrating consumers’ desire for exciting new ingredients and bold, adventurous flavor creation.

Schmoyer commented, “Dragon fruit may be still a ‘rare’ fruit flavor for CPG food & beverage brands, but it is no longer rare to consumers. And in fact, this has translated to one of the fastest growth rates of any ingredient we’ve ...

 

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