A new global consumer research done by GlobeScan and commissioned by EAT, a non-profit organisation to catalyse global food system transformation, revealed that 42% percent of consumers worldwide think most people will likely be eating plant-based food instead of meat in the next 10 years.

One major interesting finding which could signify strong growth potential is the significant gap found in some countries between those who are interested to switch to a plant-based diet and those who are already doing this. The largest gaps are in Vietnam (38% points), Thailand (37% points), and Brazil (22% ...
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