Healthy aging products have long been targeted at older consumers who naturally have an interest in retaining youthfulness and offsetting the less desirable aspects of longevity. In truth, however, tackling age-related concerns is best started early and food and beverages offer a simple, convenient path towards better holistic health. The World Health Organization agrees that healthy ageing can be boosted with nutrition which aids cognitive function, slows the onset of frailty and, as a result, delays ...

In the first half of 2020, globally there was a notable rise in new products which carried "ageing well" claims. When compared to other parts of the world, however, Asia has seen a higher growth of such product launches, with a CAGR of +59% between 2018 and 2020 (see Figure 2.0). Furthermore, Asia has stayed well ahead of the global average for new product activity. The effect of the pandemic cannot be ignored as a prompt for both ...

Space for innovation

To meet consumer demands and to stay ahead of the competition, food industry specialists look to include healthy ageing properties in formats that people want regardless of other claims. Hot drinks have long been regarded as a good vehicle for additional health benefits, and there has been a drop in product launches in what is a highly developed sector. There is also a strong market for new snacks, dairy products and sauces that ...

(The above article is contributed by Yesritha Yanamala, Research Analyst, Innova Market Insights)

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