With effect from 28 October, Kerry, the world’s leading taste and nutrition company, will assume direct distribution of Red Arrow™ products from Oppenheimer in the Australian market, enabling its customers to continue delivering great tasting and sustainable smoke and grill flavourings to consumers.

Red Arrow has become synonymous with smoke and grill, leading the industry for over 60 years in the technology, and has earned the reputation of being a trusted, quality supplier of products, technical services, and equipment. Acquired by Kerry in 2015, Red Arrow’s heritage combined with Kerry’s scale, application expertise, and consumer insights-driven innovation has made the 2 businesses together the industry standard and authoritative experts in smoke and grill flavourings.

Kerry Red Arrow’s™ expertise at converting smokehouses to the application of smoke flavourings has enabled customers to manufacture products more consistently and efficiently, allowing for greater versatility while maintaining excellent product quality.  Meat manufacturers and consumers alike will also experience the positive impact on sustainability through lower carbon emissions, less water usage and use of cleaning chemicals. 

Smoke and grill flavours continue to be a main feature in meat and snack seasonings, marinades, plant-based, meals, sides and sauce applications. Created from burning wood and capturing the smoke, these flavours replicate the experience created when cooking with fire, and impart delicious, craveable taste and aromatics into globally-inspired barbecue flavoured foods.     

Christine Giuliano, GM & Commercial Lead for Kerry Australia and New Zealand said, “With direct distribution now under Kerry, this broadens opportunities for us to better serve our customers with more holistic solutions to meet their needs and consumer demands as we leverage Kerry Red Arrow™ smoke and grill technology to drive innovation in our taste and nutrition solutions.”

Innova research showed that the number of new launches with BBQ smoke and grill flavours have doubled in the last 4 years. This popularity has been driven largely by the snacks category which accounts for over 50% of smoke and grill flavour launches. Kerry’s 2021 Australia Taste Charts showed that BBQ, smoke and grill remains a favourite among consumers in Australia. However, interest in smoke is growing beyond traditional tastes and formats with cherrywood, applewood and hickory trending in a variety of unique applications.   

“With Kerry Red Arrow™, we now have the industry’s largest range of smoke and grill flavour-differentiated raw materials that lets us create more authentic and unique profiles. The results are products that can be customised to meet consumers’ expectations, and we see an exciting potential to apply these authentic flavours to categories beyond meat,” added Jacob Jones, Business Development Director – Smoke, Kerry APMEA.




* denotes compulsory

Complimentary Copy

This is a onetime free circulation. For future issues, you will need to subscribe to ensure you receive timely regular copies in both printed and softcopy formats.

* denotes compulsory

Subscribe to Asia food & beverages report and get 1 year (6x) issues in printed (by mail) & softcopy (by email) as well as 1 year access to our online databank with a single user id and password. To subscribe, click to subscription now.


* denotes compulsory

I wish to subscribe to 6 issues (1 year) of Asia food & beverages report as well as gain 1-year access to its online databank which contains past years' reports, articles and extracts at only US$300.

I wish to pay by:

Payment Type *


If you would like to pay by cheque, please send the order form with cheque attached made payable to 'Consumer Goods Intelligence Pte Ltd.
Consumer Goods Intelligence Pte Ltd
10 Anson Road, #10-06 International Plaza
Singapore 079903
Tel: +65 6348 8973
Fax: +65 62275402
Email: info@asiafoodbeverages.com

Subscriber to Asia food & beverages report also gains benefits in terms of further discounts by up to 20% for advertising, advertorial and research services.