Name of Exhibition: MIHAS 2021
(17th Malaysia International Halal Showcase)
Date of Exhibition: 9 Sep - 31 Dec 2021
Venue: Matrade Exhibition & Convention Centre (MECC), KL
Organiser: MATRADE
Tel: +603-6203 7032
Malaysia International Halal Showcase (MIHAS) 2021

The 17th Malaysia International Halal Showcase (MIHAS), scheduled from 9th to 31 December 2021, will be presented, for the first time, in a hybrid format. Organised by the Malaysia External Trade Development Corporation (MATRADE) under the patronage of the Ministry of International Trade and Industry Malaysia (MITI), MIHAS is the world's largest trade fair focusing on Halal businesses and exports.
MIHAS 2021 aims to further expand Malaysia’s halal economy agenda, steering the country towards the era of Industry 4.0 and fortifying its role as the global halal hub. Aptly themed, “Empowering Halal, Tomorrow, Together”, MIHAS 2021 will serve as a stage maker for the latest halal innovations and business ideas to converge. With the Covid-19 global pandemic shifting mindsets, business cultures and models, MIHAS 2021 will act as the overarching umbrella platform for halal businesses to cultivate resiliency, creativity and adaptability in order to succeed in a ‘new normal’ business landscape.
Continuing its crucial role as a high-value halal sourcing platform for halal businesses expanding into new markets, and the nurturing of young emerging players through sustainable partnerships, the MIHAS 2021 virtual components include a virtual exhibition, Artificial Intelligence (AI) assisted business matching sessions, virtual network lounge, industry specific sessions and live demos. This versatile virtual platform is available to global audience across all time zones 24 hours a day, 7 days a week for 3 months between September to December 2021.
MIHAS has successfully recorded 408,100 exhibitors and visitors from over 88 countries, generating over RM17.2 billion (US$4.16 billion) in trade since its inception in 2014. Today, the Islamic Economy is a US$2 trillion market opportunity across a range of products and services guided by Islamic ethical faith-inspired needs. It is projected to grow to US$3.2 trillion by 2024.
MIHAS 2021 will focus on showcasing 12 key pillars representing growing halal markets across the globe. These include long-established sectors such as halal food and beverage, Islamic finance, pharmaceuticals, education and franchise. Contemporary sectors included this year comprise modest fashion, halal cosmetics and personal care, halal media and recreation, Muslim friendly travel, food technology and e-commerce. Interested companies who wish to participate in MIHAS 2021 and make a mark in the global Halal market may contact Ms Azlina Jane Zahri, Director of Sales and Marketing at
For more information on MIHAS, please click HERE



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