ASEAN May 2019
 
Fonterra forms beverage alliance with Coca-Cola
 
Fonterra and Coca-Cola have recently formed an alliance to launch RTD ‘dairy-based’ beverages in Southeast Asia, starting with Vietnam.
The move comes as Fonterra moves towards joint ventures that do not involve the co-op injecting capital and as Coca-Cola looks to diversify away from drinks with a high sugar content.
Singapore-based Clare Morgan, Marketing Director for the Asean Fonterra & Coca-Cola Strategic Alliance, said the alliance launched a product in Vietnam in April this year, and will look to introduce other products in Indonesia and Thailand over the near future.
“We have amazing dairy know-how and they have got amazing distribution,” said Morgan. Morgan said the new products typically involved a high dairy content and these will include products designed for children, breakfast drinks for adults, and a skincare range.
The alliance comprises of 5 members with 3 from Fonterra and 2 from Coca-Cola. Morgan said, “It’s our milk powder and our intellectual property going into the recipe, but launched under a Coca-Cola brand ‘Nutriboost’.
Presently, the alliance is in its exploratory stage but it could progress to a full-fledged joint venture over time. Coca-Cola seeks to venture into ‘dairy-related offerings’ as its present market i.e. soft drink faces complexity from rising sugar taxes.
 
X

Login

Enquiry

* denotes compulsory

Complimentary Copy

This is a onetime free circulation. For future issues, you will need to subscribe to ensure you receive timely regular copies in both printed and softcopy formats.

* denotes compulsory










Subscribe to Asia food & beverages report and get 1 year (6x) issues in printed (by mail) & softcopy (by email) as well as 1 year access to our online databank with a single user id and password. To subscribe, click to subscription now.

Subscription

* denotes compulsory

I wish to subscribe to 6 issues (1 year) of Asia food & beverages report as well as gain 1-year access to its online databank which contains past years' reports, articles and extracts at only US$300.

I wish to pay by:

Payment Type *

If you would like to pay by cheque, please send the order form with cheque attached made payable to 'Consumer Goods Intelligence Pte Ltd.
Consumer Goods Intelligence Pte Ltd
10 Anson Road, #10-06 International Plaza
Singapore 079903
Tel: +65 6348 8973
Fax: +65 62275402
Email: info@asiafoodbeverages.com

Subscriber to Asia food & beverages report also gains benefits in terms of further discounts by up to 20% for advertising, advertorial and research services.