The Philippines’ Department of Trade and Industry (DTI) recently disclosed that 30 local exporters of virgin coconut oil and coconut flour will benefit from export marketing and market linkages training to be implemented from April to December 2023.
DTI Assistant Secretary for Trade Promotions Glenn Peñranda said that 30 selected MSMEs will receive technical support to build an export brand, prepare for business deals and develop an export marketing plan.
Based on the Export Potential Assessment on the Philippines undertaken by the International Trade Centre (ITC), coconut products have one of the highest export potential among the agro-based products being exported by the Philippines.
Philippine MSMEs will be guided by local and international experts in drafting their export marketing plans with the view to strengthen and expand their export position and support their international business development. They will also be trained on effective participation in trade fairs like Thaifex in Bangkok and Anuga in Germany, sales negotiations and other relevant skills that will be crucial to their export expansion initiatives.
The Philippines government aims to position the country as a reliable exporter of high-value coconut products, and in unlocking the country’s export potential especially in the EU.
The training program is designed and organized for Philippine MSME exporters under ARISE Plus Philippines, a project of the Philippine government, with the DTI as the lead partner together with the Department of Agriculture (DA), Food and Drug Administration (FDA), Bureau of Customs (BOC), the Department of Science and Technology (DOST), as well as the private sector. It is funded by the European Union with the ITC as the technical agency for the project.