Convenience store chain Indomaret and Indomaret Point, owned by retail group Indomarco Prismatama, were the top retailers in 2017, racking up a combined US$4.89 billion in sales, according to Euromonitor International.
Indomaret beats its closest competitor Alfamart, owned by Sumber Alfaria Trijaya, which booked US$3.97 billion in sales to rank 2nd in the list.
The latest report showed that convenience stores dominated Indonesia’s retail segment. Euromonitor consultant Dhea Sutanto attributed Indomaret's success to the greater number of physical stores it had compared to its competitors as well as its successful promotion strategy.
Presently, Indomaret has 15,633 outlets across Indonesia while Alfamart has 13,991.
Meanwhile, Matahari Department Store was ranked 3rd with US$1.36 billion sales followed by Carrefour and Transmart Carrefour by Trans Retail Indonesia, which earned US$1.22 billion. Hero Supermarket Group, once Indonesia’s largest retailer with its Hero, Guardian, Star Mart and Giant, among others, was in 5th place with US$903 million in sales. The following is a table showing the ranking of Indonesian retailers with their sales figures. (refer to Table 1.0)
A retailer group of high-end fashion goods, Mitra Adi Perkasa (MAP), which includes Kidz Station, Marks and Spencer and Sports Station, came in 6th followed by Matahari Putra Prima group (Hypermart, Boston Health), gadget retailer Erajaya Swasembada (Erafone) and middle-to-low-income fashion retailer Ramayana.
The report also highlighted the importance of food and grocery retail, which took up the bulk of Indonesian consumers’ expenditure.
It must also be noted that the recent Asian Games 2018 held in Jakarta and Palembang had also boosted sales of retailers in the 2 cities, with many reporting sales growth of 30 to 40% during the Games period as compared to the same period last year.