Popular insect/bug food manufacturer, Bugsolutely has recently launched Bella Pupa, touted as the world’s first silkworm flour-based snack, in China.
Bugsolutely is the ‘bizarre’ producer of processed food that contains farmed bugs like crickets and mealworms sourced from its farms in the US, Canada and Thailand among others.
Bugsolutely has recently looked into the potential of silkworms. As silkworms are a by-product of the silk industry, they are fed only with leaves from mulberry trees, and in China alone, over 500,000 tonnes of silkworms are produced every year, contributing 75% of global production. Silkworms are highly underutilised and mostly left as feed for animals.
According to Bugsolutely, silkworms can be considered as a superfood as it is packed with fibre, vitamins, minerals and protein. Bugsolutely latest product, Bella Pupa contains 20% silkworm powder and it is also the first edible bug food to be manufactured in China.
Massimo Reverberi, Founder of Bugsolutely said, “We are really excited. After 1 year of R&D, we have a yummy snack with very good nutritional values. The product won the Innovative Award from the Food and Beverage Innovation Forum.”
Bugsolutely has engaged the service of Mill Food Intelligence, a food design firm to create the new snack. After multiple trials and consumer testing, the final snack was born.
Bella Pupa is initially available in 2 flavors namely Original and Angry Sichuan. It is currently distributed in Shanghai through online and offline stores, but will be expanded to other provinces where the culture of eating insects is common.