After 15 years of operations in Vietnam, Universal Robina Corporation (URC) is set to broaden its market coverage in the country.
URC is the biggest subsidiary of JG Summit, one of the largest and most diversified Filipino conglomerates. Through its various subsidiaries, JG Summit serves consumers in the Philippines as well as Southeast Asia and Australasia.
Since its first operation in Vietnam in 2003, URC has invested over US$200 million making it the largest Filipino investor in Vietnam. Currently, URC Vietnam has 5 manufacturing facilities in Binh Duong, Quang Ngai, and Hanoi and is now one of the leading food and beverage companies with well-known brands like C2 and Rong Do for beverages, Cream-O and Magic for biscuits, Dynamite for candies, Jack n’ Jill Puff Corn and Chikki for snacks.
URC has exported its ‘made-in-Vietnam’ products to 10 countries so far such as Japan, Thailand, Korea and Taiwan. Laurent Levan, President and CEO of URC Vietnam said, “We will continue to invest more in the market in all aspects so we can meet the high quality and safety standards in our export markets.”
All URC facilities in Vietnam are certified ISO 9001:2015 for quality and ISO 14001:2015 for environmental standards. The recent opening of a Central Laboratory further bolstered URC Vietnam’s dedication to quality. This specialised facility is equipped with the latest and most advanced testing technologies and manned by highly qualified analysts.
As the leader for snack food and beverages in the Philippines, URC continues to expand its reach, establishing itself as an Asian multinational with full-scale operations in 8 countries outside the Philippines, and soon setting foot in emerging markets like Myanmar, Laos, and Cambodia.