‘Pops Malaya’ Ice Cream aims to penetrate Singapore, Brunei markets

Malaysian ice cream manufacturer, Doluvo Sdn Bhd, aims to broaden its market to Singapore and Brunei by end 2018 as part of the company’s long-term strategy to expand its ‘Pops Malaya’ brand globally.
Doluvo’s CEO Yasmin Karim said that the company had entered the Hong Kong market recently through a distributor that has its own retail chain covering not only Hong Kong but also Macau.
“With the support of many agencies such as the Malaysia External Trade Development Corporation, Selangor Youth Community and Invest Selangor, we are quite positive in exporting our products to other countries. Our target is ASEAN countries like Brunei and Singapore followed by Myanmar, Cambodia, Laos, Vietnam and the Philippines,” she said.
Pops Malaya products include ice pops made from fresh fruits and natural ingredients.
Yasmin said the company is in the midst of discussion with a potential distributor based in the Philippines to distribute Pops Malaya in Maldives, Qatar and Thailand. Yasmin is optimistic that with the distribution agreement, exports will contribute at least 20% of its total revenue.
“By 2020, we hope the export segment will make up about 50% of our total revenue,” she said, adding that the company also planned to increase its product range with the introduction of new flavours and expand the portfolio of healthy snacks.
The company is still able to cater to growing demand as the factory in Damansara is still not running at full capacity. “We produce around 3,000 sticks per day but our maximum daily production capacity is 6,000 sticks,” she added.