Thai Union Group, a major seafood supplier and canned tuna manufacturer, has launched a seafood snack line called ‘Monori Shrimp Cheek’. This product, in attractive black packaging, looks like a ‘real’ shrimp snack, with the actual shape of shrimp parts still visible, and selling at major supermarkets like Tops and Tesco Lotus from Bt 28 (US$0.84) to Bt 35 (US$1.05) depending on promotions/events. It is currently available in 2 variants namely original and spicy.
Rittirong Boonmechote, head of frozen and chilled seafood and related business, said that the company expects sales for this new product line to reach Bt 200 million (US$6.02 million) in its first year of launch. Thai Union is also optimistic of the snacks market in Thailand.
In 2016, the overall snack market was estimated at Bt 39.58 billion (US$1.2 billion), growing by 9.5% from 2015, according to the Food Intelligence Centre Thailand. Thai Union expects the market to grow at the same pace as last year.